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PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where theyâ€™re already looking, and gain a leg up against competitors. This often strategies and ad buys while minimizing the overall expenditure of your company. PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective. DigiTech Solution Lab can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services. Check out our pay-per-click management pricing table below to see whatâ€™s included in each of our PPC service plans and to learn more about how paid ads can drive results for your business. What's included in PPC services? 1. Ad Placement and Targeting Adjustments. 2. Keyword Management. 3. Ad Copy Optimization and Testing.